![]() Step 5: Choose When to Send Your Plumbing Postcards These QR codes are also trackable providing you with additional metrics on site visits. The QR code sends postcard recipients to a trackable website address, providing a customer with another way to interact with your campaign. Some plumbers choose to add a QR code when they upload their logo design and other graphics to their postcard template. ![]() business cards, door hangers, signage, etc.). You won’t be able to tell which calls are coming into your business from people who have received postcards in the mail versus people who have seen your other advertisements (e.g. Currently, you can choose to create an email campaign or a direct mail campaign we’ll soon be offering an SMS text messaging option, too.Īlternatively, you can choose to manually enter your existing phone number, but keep in mind that automated tracking within ServiceTitan will not be available for reporting. Then, you simply create your campaign, personalize your design, order delivery of your mailer, and track your success. So how does it work? If you haven’t already signed up for ServiceTitan Marketing Pro, you’ll need to do that first. ServiceTitan has what you need to launch a campaign with ease, including: This, in turn, builds customer loyalty and a strong potential for a customer referral network. Postcards allow you to leverage all the customer data you already have in ServiceTitan to provide timely communications and keep your business top-of-mind. How Plumbing Postcards Work in ServiceTitan Marketing Pro Already a customer and interested in upgrading to Marketing Pro? Click here to schedule a call. Want to see how ServiceTitan’s Plumbing Software can help grow your business? Get a free, personalized demo. How postcards tie into ServiceTitan Marketing Pro to create campaigns that drive revenue. How plumbing postcards work in ServiceTitan.Įxamples of plumbing postcard categories and templates. » Want to grow your plumbing business? Click here to get a demo. In addition, we offer audience targeting and campaign tracking capabilities that are critical for improving ROI from direct mail. Our teams of professional designers have designed-and continue to build-a suite of easy to use templates for our customers to leverage in their businesses. Users of ServiceTitan Marketing Pro can now easily coordinate postcard marketing from within the same platform where they’re running the rest of their business. ServiceTitan is changing this by providing a direct mail marketing service specifically for the trades. Therefore, you can’t make data driven marketing decisions or track and improve your ROI. No Ability to Track ROI: When you send postcard campaigns through standard printing services, you have limited to no visibility into which campaigns performed well and which didn’t. And your ability to access templates for business-specific use cases, such as following up on unsold estimates or sending reminders for recurring services, are limited.ĭifficult to Coordinate Targeted Campaigns: Online printing services make it easy to produce postcards to a single audience list, but it’s difficult to create more targeted multi-segmented campaigns-which are an invaluable asset in an effective plumber marketing strategy. Limited Trade-Specific Templates: Online printing services typically have limited template options that are specific to the trade business. Then services like VistaPrint came along and made things a little easier, but there are still a number of downsides to using a generic printing service for plumbing postcards: It was time consuming and difficult to manage. Before online printing and template services existed, it required businesses to work with separate services for designing, printing, and sending their postcards. However, the execution of direct mail has traditionally been challenging. When used effectively, it can help create brand awareness, drive new customer acquisition, and increase retention with existing customers. ![]() Direct mail is one of the many channels that plumbing businesses can leverage as part of a multi-channel marketing strategy.
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